Grayson is an Industrial Designer from California with a penchant for 2-wheeled pursuits, the outdoors, and problem solving.

Approaching 10 years in the bicycle industry with forays into outdoor goods and the moto world, his experience gives him unique insights to the customer journey not only as a designer, but also as an end-user, salesperson, and enthusiast. This has allowed him to develop product that meets the needs of riders and consumers from all disciplines and explore a myriad of manufacturing and production techniques.

While he’s a ‘self-starter’ capable of managing his own projects, he believes that the best work rarely happens in a silo and embraces collaboration as a path to the best work, from end-user considerations to marketing and story-telling.